CTR Therapy: Real Problems, Crowd-Sourced Solutions

  • 21 Sep 2026
  • 11:30 AM - 12:20 PM
  • Convention Center - Fountain 2

Speakers

Allyson Ruppenthal Kelly Lauderdale

Commute Trip Reduction (CTR) professionals face a rapidly changing landscape: hybrid work schedules, competing organizational priorities, employee transportation coordinator turnover, limited budgets, and evolving employee expectations. Yet many of us are tackling the same challenges in isolation.

This highly interactive session transforms conference attendees into a collective problem-solving team. Participants will choose a challenge area that matters most to them and join a small-group discussion focused on generating practical, actionable solutions. Topics may include engaging employee transportation coordinators, securing leadership buy-in, adapting CTR programs to hybrid work environments, creating compelling stories from survey data, sustaining program momentum, and developing clear, jargon-free messages that resonate with employees and decision-makers.

Each breakout group will capture key ideas, lessons learned, and promising practices to share with the full audience. Participants will leave with a collection of crowd-sourced strategies, new professional connections, and fresh approaches that can be adapted to organizations of different sizes, industries, and geographic contexts.

Whether you're new to CTR or a seasoned practitioner, you'll contribute your expertise while learning from peers who face similar challenges across Washington State and beyond.

Come prepared to share, collaborate, and leave with solutions you can use immediately.


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